︎ Yi Tung Wang

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Insta Tour

An add-on feature for Instagram

Willy Wong
Sketch, Principle, Adobe Illustrator, and Photoshop

UI designs, UX design


Technology has changed the travel industry, and made travel easier to everyone. Travelling somewhere is now a day to day activity for our generation. We can book flights and hotel simply with finger flips on our phone screens or few clicks on computer. We no longer rely on traditional travel agencies for information as we tend to get information from online search engines such as Google, from friend’s posts on social media, etc.


Have you ever been in a situation where you see an architecture or a statue in front of you that interests you but you have a hard time figuring out what it is or what it is for?  

Or you are really hungry and there is a restaurant right in front of you that looks good, but you can’t speak the local language so you are not sure what kind of food this restaurant serves?

Even if you were to Google it, you would have no idea of what keyword to search for.


Adding a function inside Instagram story. People could get the general information they need simply through taking a snapshot or a video of the place.


How can I help the tourist to obtain information they want with time limitation by using the app they have already?


Interview 1

Interview 2

Interview 3

Interview 4

By using the current instragram to find out the building across the street:

Too much steps. Do not guarantee you will get the excat the information you want.

By using my new idea to find out the building across the street:

Target Audience

- Who love to travel around world
- Who are always on Instagram
- Who enjoys to travel alone and have some sort of small surprise during the trip


Google Lens

“Insta Tour” utilized the massive posts and the stories that the user posts in instagram instead of connecting to the outer websites like Google Lens

User Flow

User Journey / Storyboard


There are two different ways you can use this fuction:

For travel:


Capture the object you are lacking info on
Take a snap shot or take a video of the place or the statue that catches your attention and have no idea what it is but eager to find out the answer.


Generate the information of the place
Base on the photo you just take, the system will generate the information for you. You will get the information of the location, the most recent Insagram Story people post, and the most liked posts of the place. Then it will give you the basic overview of what to see when people come to this place.


A fun, short story of the place
Instead of spending extra money to get a tour guide or rent a tour guide machine, you will be able to see the tour guide on Instagram Story that gives out by the official account of the place (if available) with the basic introduction of the place or a small story relative to the place.

For restaurants:

There are times you just wonder what local people order in this restaurant but due to the fact that you are not able to speak the local language you are not able to ask for recommendations. Through Insta Travel, you are able to know what is the top nine liked posts of the restaurant and you are able to take a peek of what local people rave about this restaurant.


Recieve the information

You will receive the top nine liked posts of this restaurant in order to take a peek on what local residents eat here. Also the resturant can present today’s special menu or seasonal menu in the stories. Therefore, instead of asking the restaurant staff to hand out the menu, users can simply look through the Stories to get the information they are looking for.


Take a picture of the place


General Information

You will get to a general information page, where you will get to know the location, hours of operation, and their website link.

**This is a school project that I’ve done during my senior year in college.